The aim and purpose of this brief was for me to discover how imagery is used in a wide variety of graphic disciplines including print and digital media. Designers need to be multi-disciplined, adaptable and understand the software tools that are available to them, including typographical and illustration packages so that they are able to create innovate and exciting visual communications. I had to create a 48-sheet sized poster for the London Underground to promote the V&A Club to Catwalk: Fashion in the 1980's exhibition.
I researched into several artists including Reno Msad, Billie Jean, Patrick Nagel and Jasper Goodall. I also looked at two designers whose work featured at the exhibition: Anthony Price and Katharine Hamnett. I included Anthony Prices' garment on one of my main illustrations to give a small insight on the many wonderful garments within the exhibition.
After looking into the styles of these artists, I decided to experiment and try the styles of Patrick Nagel and Billie Jean, these experiments can be found on my blog. I am happy with my experiments and feel that they were successful. I have incorporated both of these styles into my final pieces and found that this has worked really well together.
Both Final 48-sheet posters include 2/3 Illustrations, the V&A logo, the exhibition name, times, dates and also underground travel information. I have used complementary colour schemes which are simple and effective. However, I feel that my second poster has the stronger link to the 80's after using bold blue and orange hues instead of the pastel green and pink of the first poster.
Overall I would say that I am happy with the result of my final outcomes and had fun experimenting with illustration styles and the Adobe software. If I were to do a project similar to this again I would have a deeper look into the theme, in this case the 80's as I often found it hard to pull the 80's link through, I feel as though I managed to do so. However I could have made a stronger effort to get a better understanding of the 80's by asking a variety of people what was iconic about the 80's etc.
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