After researching into the New Wave Design of the 80's I found Peter Saville, an English art director and graphic designer. His work contains various geometric shapes and bold colours, I took inspiration from this into my final design with some simple New Wave patterns.
The aim and purpose of this brief was for me to discover how imagery is used in a wide variety of graphic disciplines including print and digital media. Designers need to be multi-disciplined, adaptable and understand the software tools that are available to them, including typographical and illustration packages so that they are able to create innovate and exciting visual communications. I had to create a 48-sheet sized poster for the London Underground to promote the V&A Club to Catwalk: Fashion in the 1980's exhibition.
I researched into several artists including Reno Msad, Billie Jean, Patrick Nagel and Jasper Goodall. I also looked at two designers whose work featured at the exhibition: Anthony Price and Katharine Hamnett. I included Anthony Prices' garment on one of my main illustrations to give a small insight on the many wonderful garments within the exhibition.
- An English illustrator who was at the forefront of reinventing illustration in the late 90's.
- Clients range from music, fashion, advertising, publishing and editorial.
- Goodall has his own swimwear label: JG4B, a limited edition range of "wearable art".
- Has worked for Gucci, Nike, Adidas and Dazed & Confused.
- Jaspers work shows a symbolic look at eroticism and contemporary culture.
- Is an English illustrator from East London.
- He creates his work through the use of biros, Indian ink, acrylic paints and photography.
On this day I attended college in "Club to Catwalk: 80's fashion", like I had seen at the exhibition. I kept with a neon pink theme and wore fluffy leg warmers, neon pink top and bright pink armbands/headbands. The neon theme I wore would've fitted well into the early 80's pop dress code.
In a group of 4 we created a themed 80's club based on our 80's attire, therefore we created an early 80's pop club called "Illuminate", we chose this name to symbolise the lights and colours that would be found within the club.
We created wooden signage boards to present our club Illuminate. These boards showed illustrations of tapes, records, music notes, neon colours, peace signs and patterns of the era. I placed the club name in italic over my main illustration of a peace sign.
We presented our 80's club to the other students in our class with a short performance to Cindy Lauper - Girls just wanna have fun. We danced in and presented our club with "Illuminate, an early 80's pop club, open day and night" our presentation displayed a bright, fun, aerobic style that followed with our early 80's pop club culture that we wanted.
I found that getting involved this way made it a lot easier to be inspired as your brain is already under the influence of the culture and style of that time. I feel that this was a very effective research method which kept your mind easily with the research topic, and would happily take part in more research methods like this.
Club to Catwalk explores the creative explosion of London fashion in the 1980s. London fashion began to create a stir internationally and the risk-taking designers behind the styles remain some of the most influential figures in fashion today.
Upon entering the Club to Catwalk exhibition I sensed a true feeling of nostalgia, hearing music that I had heard my mum play on the vinyl player when I was a lot younger. The amount of bright colours that were displayed around the exhibition were very bright, bold and mixed. Looking around the exhibition I was quite astonished by the amount of clashing colours and tacky accessories that were worn in that era, but when I looked closer into detail about the various sub-cultures (Pop, Goth, Glam Fetish, Hard times etc..) I realised that a lot of this culture and style is still a big part of todays fashion.
I found this exhibition exceptionally different to any other, it was fun, exciting, colourful, bold and playful. I found it very interesting and found it easy to get into the whole 80's vibe, which really helps with my understanding of how the 80's was like. I found a new love for the work of Katharine Hamnett, who uses bold statements that often revolve around the political side of Britain - purely to get her opinion across. I also really liked the Evening dress "Birds wing" by Anthony Price, who had designed garments for Duran Duran The Birds wing dress amazed me with the geometric shape to it, Anthony Price had said "I am an architect, I build frocks" and this is definitely see-able within his work, the structure of the dress produces a very bold and sophisticated statement.
- Hamnett is an English fashion designer.
- She is well known for he political t-shirts of the 80s, that are still worn today.
- Founded Katharine E. Hamnett clothier in 1979.
- Hamnetts designs were adopted by pop bands including Wham! and Queen.
- Wham! and Queen separately featured Hamnetts t-shirts in a music video.
- Is an American Artist based in Brooklyn, NY.
- Msad specialises in traditional and vector illustrations, logo and broadcast designs.
- Reno Msad has worked with Paramount Pictures, MT, VH1 and Vevo.
- Patrick Nagel is an American artist (1945 – 1984.
- Nagel created popular illustrations on board, paper and canvas.
- Best known for his works for Playboy magazine and Duran Duran.
- Nagel would start with a photograph and work down, simplifying and removing elements which were thought unnecessary.
- His work embodies the roots of early 20th century graphic design while giving shape to current trends in fashion and music.
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The aim and purpose of this brief is for me to discover how imagery is used in a wide variety of graphic disciplines including print and digital media. Designers need to be multi-disciplined, adaptable and understand the software tools that are available to them, including typographical and illustration packages so that they are able to create innovate and exciting visual communications.